Disney Cracks Down on Password Sharing
Disney+ Enforces Strict "One Account, One Household" Policy
Password Sharing to End Globally in September
In a significant move to combat password sharing, Disney has announced that it will be enforcing a strict "one account, one household" policy for its streaming service, Disney+. The policy will go into effect globally in September, and password-sharing loopholes will be closed.
Disney CEO Bob Iger made the announcement during a recent conference call, emphasizing that the company intends to improve its streaming business profitability by eliminating unauthorized password sharing.
The move follows a similar crackdown by Netflix, which has been successful in reducing password sharing outside of households. Disney+ has reportedly lost significant revenue due to password sharing, which compromises its content protection efforts and subscriber base.
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